TOTALED book signing and launch in Jerusalem

by | Oct 12, 2017 | events | 0 comments

If you’re in Jerusalem, please join us for a festive book signing and launch of TOTALED.

When: Thursday, October 19, 2017 at 7:30 PM.

Where: AACI Israel Max Gianna Glassman Family Center – corner of 37 Pierre Koenig/2 Poalei Tzedek, 4th floor (across from Hadar Mall), Talpiot, Jerusalem.

What: The most intriguing detective thriller of the year turns out not to be a novel, but a real life “whodunit” set in the high stakes world of high technology. The mystery to be solved: who (or what) killed the electric car company Better Place, one of the most promising Israeli startups in history.

Was it Renault, the car manufacturer which made the 100-percent electric cars Better Place hoped to sell by the millions? Was it Shai Agassi, the company’s visionary founder and CEO, who both inspired and clashed with potential partners and customers? Was it Idan Ofer, the Israeli billionaire, and the other investors who pumped nearly a billion dollars into Better Place? Was it the Israeli government which failed to bail the company out when it declared bankruptcy?

Business journalist Matthew Kalman will interview Brian as part of the launch.

TOTALED is about electric cars and battery technology, to be sure, but it is also a gripping narrative, filled with colorful characters, incredible hype, questionable decisions and flat out bad luck — all leading to another superlative: the “biggest tech failure of the 21st century” (Fast Company).

Find out what really happened to this Israeli high-tech pioneer, and whether the Better Place story is a blip…or a warning sign that all is not well in the Start-up Nation.

Books will be available for purchase.

Light refreshments.

No charge for entry, but please also click this Eventbrite link or register on the Facebook page to RSVP so we know how many people are coming.

Can’t wait until October 19? TOTALED is available now on Amazon.

Brian is coming to the U.S. to share the TOTALED story. For more details or how to bring Brian to your company or community, drop us a line.

Here’s a video teaser of the book launch:

Missed the launch? Here’s the complete video of the evening at the AACI:


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